Every successful business understands the importance of answering telephone calls promptly, but have you ever stopped to consider the cost of a missed call? In the UK alone, missed calls account for millions in lost revenue, with research highlighting that 85% of customers whose call goes unanswered will not call back.
Why are you missing calls?
Although we live in an increasingly connected world, customers still opt for the phone as their preferred method of contact. Having a call answered swiftly by an operator ensures a personal touch that leaves the caller feeling valued.
However, calls can easily slip through the net, especially when call volumes are high and staff levels low during busier periods. Whether your provide a product or offer support as a service, lost or abandoned calls can become extremely damaging to your business reputation, not to mention your profitability.
What are the long term consequences?
By regularly missing calls your business is likely to look disorganised and unprofessional. Ensuring your customers can reach an operator is essential in providing top quality support to maintain your reputation and guarantee sales. After all, a disappointed customer is more likely to share their substandard experience than a satisfied customer.
How can GT help?
Whether you work on the road or struggle to keep up with high call volumes, it’s easier than you think to manage and recover your missed calls. At Glamorgan Telecom, we provide a variety of smart features and applications to keep you one step ahead of your competitors.
Our Call Management software provides unrivalled call reporting, helping to identify trends and drive the performance of your business. Create customisable dashboards to display accurate unreturned missed call figures that won’t be removed until the calls have been returned by a member of your team.
Not only will call reporting help to reduce the number of lost or abandoned calls into your business, it will also highlight real-time statistics to enable your business to work smarter and faster. By clearly defining your peak periods, call reporting also ensures you are always staffed to the optimum level, enabling you to improve your call handling process and deliver a premium service.
Alternatively, incorporating cloud-based communications will help to extend your business system beyond the wired network and further streamline your call handling process. VoIP, for example, enables your workforce to pick up calls made to their office extension from their mobile whilst auto-attendant features and intelligent call routing functions ensure your customers always get through to the right department.
Recovering your missed calls really is as easy as it sounds. By incorporating simple solutions into your communications infrastructure, not only are you sure to recapture missed business but you are able to create an impression of true professionalism and customer care.